Hello Agnès, could you introduce yourself in a few words?
Hello, my name is Agnès and I am the founder of Enfance Paris, a brand I created at the end of 2014. I live in Paris and I'm a mum of 2 children.
Before Enfance Paris I worked in lots of different jobs, first in press relations, then I joined the marketing of wines from my family's vineyard, to finally work in decoration and photography.
When my children were born, I was disappointed by the range of children's cosmetics on the market, which didn't meet my expectations. It was with this in mind that I began to imagine the first botanical and expert formulas for Enfance Paris.
Could you introduce your brand?
Enfance Paris is a line of excellent organic skincare products adapted to the specific needs of children's skin, from birth to adolescence.
We are very proud to have been the first to develop exclusive, uncompromising, innovative formulas that are certified organic according to the child's age. Each ingredient in our formulas is carefully selected for its benefits to the skin and hair.
With no superfluous ingredients, we only offer cleansing products with short formulas that respect the skin and are as effective as possible. Made in France and Vegan, our skincare products are part of an elegant and poetic French universe.
Why did you decide to create Enfance Paris?
I know all about these problems because I've always had atopic skin. When my daughter was born, I realised that my baby shared the same concerns. After a long search for ways to relieve her, I realised that there were no products on the market that would suit her or reassure me.
So I confided in a family friend, a researcher in phytocosmetology and phytochemistry, affectionately known as ‘the Druid’. He gave me a very elaborate botanical recipe for concocting a treatment... but not everyone is a druid. I asked him to take care of the remedy and very quickly offered to work with me.
Thanks to our willingness and knowledge, the first soaps saw the light of day at the end of 2014. Enfance Paris was born.
Who are your products aimed at? What are your flagship products?
Enfance Paris is for parents who want to pass on their family's respect for health and nature, along with the good habits and products that go with them.
We have two flagship products: our Washing Gel and Eau de Toilette. I think this is because these two products speak not just to children but to the whole family. The Cleansing Gel is just as effective for baby as it is for parents, and the Eau de Toilette can be used on baby's clothes but can also be used by mum... So these two products are the ones that speak to the greatest number of people in the family, which is what makes them so successful!
How did you come to meet Le Biberon Français?
I met Benjamin at his first trade show, where we were stand neighbours. All he had were prototypes of his feeding bottles, lots of questions, boundless energy and a little video that was playing on a loop, which I have to admit drove me a bit mad. Cédric and I are two of the most inspiring entrepreneurs in the world of children, and I'm proud to be working alongside them. We consult each other frequently and their advice is always full of kindness and optimism. Long live the best of French baby bottles.
Take advantage of a 10% discount on the Enfance Paris website with the code BIBERON10!